The coquette aesthetic is taking up TikTok.

The fashion pattern has racked up a cool 1.3 billion views (and counting) on the app, positioning it as one of the vital sought-after trend tendencies of the second. A fast search on TikTok and the visible traits of the coquette aesthetic shall be obvious, with dainty attire, dreamy silhouettes and plenty of pink flooding your feed.

Whereas Oxford defines a “coquette” as a flirtatious lady, the style pattern focuses on the romantic, playful facet of the time period.

Los Angeles-based stylist Marisa Ledford tells PEOPLE, “The coquette trend pattern is Gen Z’s tackle flirty, smooth, hyper-feminine fashion which references the Victorian Regency period.” She names whimsical staples like milkmaid tops, child doll attire, tights, ruffles and pastel colours as hallmarks of the look.

The coquette aesthetic has even unfold past Gen Z-led social media virality, with Hollywood’s greatest stars carrying the look each on the purple carpet and of their day by day lives. Some, like singer Lana Del Rey, have lengthy been related to the fashion, whereas others, comparable to Sydney Sweeney and Lily-Rose Depp, have embraced the pattern in recent times.

Hold studying for a information to the buzzy new trend pattern.

When did the coquette aesthetic pattern begin?

Coquette trend dates again as early as Marie Antoinette and rose to recognition in a brand new method within the early 2010s.

“Whereas boho stylish, athleisure, swag and hipster fashion have been fashionable within the mainstream, coquette trend was a extra various fashion on the time,” says Ledford. “Charming girly bedrooms (floral bedding, pink partitions, vintage furnishings, file gamers), Lana Del Rey GIFs and romantic poetry have been synonymous with coquette trend on Tumblr blogs within the 2010s.”

Because of platforms like TikTok and Pinterest, the coquette aesthetic has seen an enormous resurgence in recent times together with related trend tendencies like cottagecore, Regencycore and the “quiet luxurious” aesthetic.

“Reveals like Succession, Bridgerton, and new Lana Del Rey music are seemingly the supply of inspiration for many, together with the rising recognition of thrifting and classic buying as Gen Z continues to give attention to sustainability and coveting distinctive items of their wardrobes,” Ledford explains.

The pattern additionally takes inspiration from the Japanese lolita aesthetic and subculture, which first grew to become fashionable within the Nineties and 2000s and incorporates Victorian- and Rococo-era trend.

Critics of the coquette aesthetic, nonetheless, level out that the look glorifies sure darker components of those time durations, together with the infantilization of girls. The pattern has additionally traditionally been led by skinny, White ladies, and hasn’t at all times left house for physique range or creators of colour.

What are some examples of the coquette aesthetic in popular culture?

As Ledford notes, Netflix’s Bridgerton is probably the very best instance of the coquette aesthetic in popular culture right now. Based mostly on Julia Quinn’s bestselling guide collection, the favored present is a fantasy-infused historic fiction based mostly within the 1800s Regency interval.

In 2020, Bridgerton costume designer Ellen Mirojnick instructed Vogue that the inspiration for the present was a mixture of interval trend and modern-day tendencies.

“We knew that we needed to shift the colour palette and the fabrications, so from the nineteenth century, I instantly went to the Fifties and Sixties,” she instructed the publication. “The Christian Dior: Designer of Desires exhibition at [London’s] Victoria & Albert Museum supplied a wealth of inspiration. We checked out Dior attire, from the New Look [1947] to the current day.”

Whereas Barbiecore exists as its personal pattern, there’s little question that the hype across the new Greta Gerwig-directed Barbie movie will perpetuate the recognition of the colour pink and different feminine-leaning tendencies throughout the coquette aesthetic.

Find out how to put on the coquette pattern

The coquette pattern is the proper alternative to embrace your smooth, romantic aspect. Ledford suggests investing in items that incorporate bows, lace, frills, pearls or pastel colours to present the look a check drive.

“I’ve been including ribbons in my hair and choosing satin and lacey slip attire, or white mini skirts over denim shorts this summer time to include coquette components into my seems,” she says.

Equipment like ribbons and delicate jewellery are the simplest option to dip your toes into the pattern. Celebrities like Margot Robbie and Hailey Bieber have confirmed {that a} easy hair bow can elevate a glance by immediately including a playful really feel.

Which celebrities have dressed within the coquette aesthetic?

Lana Del Rey is actually the poster baby of the coquette aesthetic. Since her mainstream debut within the early 2010s, the singer has been identified for her romantic, vintage-inspired fashion in each her music and her trend selections. Her 2012 album “Born to Die” is revered for its dreamy, Outdated Hollywood vibe, prompting a era of followers to emulate her fashion.

Most just lately, Del Rey been leaning into the cottagecore look. On the 2023 Billboard Ladies in Music Awards, the star appeared in a pale yellow lace robe with floral particulars, an identical belt and gold sandals.

Lily-Rose Depp’s French-girl trend additionally aligns with the coquette aesthetic. Her penchant for child pink, female silhouettes and smooth glam magnificence seems have turn out to be purple carpet staples for The Idol actress.

Lil Nas X was an early adopter of the pattern, stepping out on the 2021 BET Awards awards in not one however two Bridgerton-worthy outfits. The rapper first walked the carpet in a toile print robe from Andrea Grossi earlier than turning into a floral patterned go well with by Richard Quinn.

One other Hollywood star who’s tried out the coquette pattern is Sydney Sweeney. The White Lotus star often opts for sexy-yet-soft seems with a touch of Outdated Hollywood glam. Her dazzling, mermaid-style Miu Miu robe on the 2023 Met Gala channeled the coquette attraction with its smooth pink hue, dreamy sequins and a black chiffon bow that matched the one in her hair.

Sweeney’s Euphoria costar Zendaya has additionally stepped out in a coquette look or two, most notably on the 2023 SAG awards. The actress walked the purple carpet in a blush pink Valentino robe that featured a tight-fitting bodice, trumpet silhouette and a dramatic prepare coated in sculpted rosettes.