Actress and activist Pamela Anderson, former mannequin and Vogue inventive director-at-large Grace Coddington, mannequin Treasured Lee and American signal language interpreter and performer Justina Miles are among the many well-known faces in Pandora’s dazzling new marketing campaign in assist of its three new lab-grown diamond collections — Pandora Nova, Pandora Period and Pandora Talisman.

The marketing campaign, which additionally options actress Amita Suman, mannequin Sherry Shi and musical artist and dancer Vinson Fraley, celebrates the act of sporting diamond jewellery not simply on particular events, however day-after-day. 

“As soon as in a lifetime isn’t sufficient,” Anderson says as she opens the star-studded industrial, which options the forged members sharing how sporting diamonds make them really feel, earlier than ending on highly effective phrases from Coddington: “Diamonds for all.”

The collections introduce new rings, bracelets and pendants, the latter an “elevated take” on the Danish model’s fashionable charms, in keeping with a press launch. Items vary from $290 to $4,450, emphasizing the model’s dedication to democratize diamonds by making the value level accessible, whereas altering the notion of the stones, too.

The world’s largest jewellery model, Pandora broke the mildew when in 2021 when it introduced that it was shifting from utilizing mined diamonds to lab-grown ones. 

Its forward-thinking mindset aligns with that of marketing campaign forged member and Love, Pamela writer Anderson. 

“I believe I am not a pattern follower. I would like to be a trendsetter,” she says. “I believe being a pioneer and being your self is tough to do in a world that is telling you to be one thing else. [Whatever I’m doing], I attempt to discover the phrases that are not those that everyone says. So I am all the time attempting to be a novel thinker.”

Pandora’s sustainable, lab-grown diamonds are similar to mined diamonds, having the identical traits, and so they’re graded by the identical requirements (referred to as the 4Cs – carat, readability, shade and reduce), as properly. 

Every diamond is ready in jewellery that’s created with recycled silver or gold, which makes Anderson “be ok with sporting it,” she shares in a launch. “It’s really the extra radical, kind-of-glamorous transfer.”

By no means miss a narrative — join PEOPLE’s free every day e-newsletter to remain up-to-date on the perfect of what PEOPLE has to supply, from juicy superstar information to forcing human curiosity tales.

Anderson and her fellow fashions showcase present items alongside new objects — and you may store their seems to be. Anderson wears few delicate bracelets, amongst them the 14k gold and 14k white gold Pandora Infinite Lab-created 0.25 ct tw Diamond Bangles. Stacks of rings, together with the 14k gold Pandora Infinite Lab-created 2.00 ct tw Diamond Ring and each the 14k gold and 14k white gold Pandora Infinite Lab-created 1.00 ct tw Diamond Rings, full her look.

Within the industrial, Grace Coddington exclaims, “I put [diamonds] in all places!” And in her marketing campaign picture, which co-stars certainly one of her cats, she does simply that. Coddington accessorizes with 14k gold Pandora Infinite Lab-created 0.50 ct tw Diamond Hoop Earrings plus a stack of 14k gold and 14k white gold Pandora Nova 0.25 ct Diamond Bangles. Three rings from the Pandora Period, Pandora Nova and Pandora Infinite collections add some bling to her fingers.

“Carrying lab-grown diamonds undoubtedly offers my voice just a little bit extra aptitude and it showcases my character visually on my fingers,” notes performer and American signal language interpreter Justina Miles. She wears the 14k gold-plated Pandora Talisman distinctive steel mix necklace and a 14k gold Pandora Talisman 0.75 ct pendant, 14k gold and 14k white gold Pandora Nova Spherical 0.25 ct Diamond Bangles, a Pandora Period Diamond Ring and each a 0.50 ct and 1.0 ct 14k gold Pandora Nova Spherical Diamond Ring.

Miles says lab-grown diamonds “make me really feel like I can attain my full potential.”

“We each shine at the hours of darkness. I’ve all the time been oppressed and put in containers and informed, ‘You’ll be able to’t,’ ‘It is best to do that,’ or ‘It is best to go that method.’ However at the hours of darkness, that is the place I shine essentially the most as a result of my gentle [gets] on the market,” she provides.

Store the brand new collections now.